![]() ![]() In a previous article, McKinsey described five qualities that will be critical for business leaders to find their way to the next normal: resolve, resilience, return, reimagination, and reform. The result: by reimagining everything, Brazil came back stronger.Īs businesses around the world consider how they can return from the torment inflicted by the coronavirus, Brazil’s journey from failure to triumph provides food for thought. And it required leadership, both in management and on the field. It required building a cohesive team, even as most of the roster changed. Making this turnaround required innovation, in particular, the creation of a unique attacking style of soccer. And Pelé was named the player of the tournament. ![]() Four years later, however, Brazil won again, with such grace and style that the 1970 team is not only widely regarded as the best team ever to take the pitch but also as the most beautiful. Many wondered if Brazil’s glory days were over. Fouled frequently and flagrantly, he threatened never to return to the World Cup. Although the winner of the previous two tournaments, the team was eliminated in the first round, and its star player, Pelé, failed to perform. ![]() The 1966 World Cup marked a low point for Brazilian soccer. ![]()
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